Digital Business Development with Marketing on Social Media and Online Advertising to Increase Business Effectiveness in Indonesia

This article has been translated and summarized by CORIM Indonesia as part of our highlights of services. We has not completely checked the accuracy and admits no responsibility for the content.

By kompasiana

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Insight | January 17, 2024

Science continues to evolve, influencing various aspects of the world, including digital technology. Digital marketing, a new breakthrough, involves developing marketing strategies through digital media like mobile devices, social media, and online platforms. As technology advances and consumer behavior changes, digital marketing becomes increasingly important for companies to achieve business goals. The internet has become a means to meet people's needs in running businesses, making digital marketing a crucial aspect of modern business operations.

Digital marketing helps entrepreneurs boost business visibility and brand awareness through SEO techniques and social media, allowing them to expand their brand scope and communicate directly with potential customers. It increases interaction with customers through digital channels like social media, email, and chat, allowing for two-way communication. Digital marketing also allows for performance measurement, allowing entrepreneurs to analyze data for future improvements. It offers cost efficiency, allowing businesses to choose the most effective digital platforms for optimal results.